Four Pillars of Business Success

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Sign up for early membership access and receive your first year for only $1. You will get exclusive access to information and materials that expand on the concept of the book. It will also provide you with access to Alan and his team and tools designed to help your business grow quickly.



The Four Pillars of Business Success is a business book written to help entrepreneurs, business leaders, and managers learn to develop the strong foundation every business needs to be the best in class.

The book’s author, Alan Yong, utilizes the insights he has gained over the course of four decades in business to offer today’s entrepreneurs a roadmap to success. This book is written to help them overcome many of the most common strategic and operational challenges confronting today’s companies. In a world where more than two-thirds of all business enterprises fail within their first ten years, The Four Pillars of Business Success calls upon its readers to return to first principles to achieve real and lasting success.

“This is one of the better single sources for entrepreneurs looking for counsel in their newly minted businesses.”


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“Readers will find in these pages a complete manual for the start-up company, packed with solid, practicable counsel from a seasoned pro.”

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“A debut guide [which] offers a systematic plan for entrepreneurs to improve their companies.”


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Being Humble Enough to Learn from People Who Have Failed on Your Behalf with Alan Yong Founder and Owner of DNotes Global Digital Currency
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Why Do Negotiations Fail?

Negotiations are an important and often-misunderstood component of business success. When you fail to successfully negotiate a potentially good deal, or negotiate a poor deal, the results can have a dramatically negative impact on your company over the long term....
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Alan Yong Interview with Eric Dye Entrepreneur Podcast Network – Your Business Depends on These Four Pillars   Alan Yong a strategist, entrepreneur, technology & computing pioneer and the author of Improve Your Odds: The Four Pillars of Business Success joins Enterprise Radio. This...
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Don’t just gamble with your business – Improve Your Odds of Success

In many ways, a lot of new entrepreneurs take the same approach to business startups that they would take in a casino. Many just assume that the inherent risk associated with starting a new company makes such a venture little better than gambling. That belief is often...
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Strive to be The Best In Class

No company ever becomes the best in class by accident. You have to position your business to achieve that status, and that is a mission of such size and scope that you simply cannot accomplish it without implementing winning strategies. All of this represents the type...
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Be Equal to or Better than the Competition

Few people ever stop to consider what being in business really means. Very often, new entrepreneurs make the mistake of launching their companies without ever considering what they’re really up against. Make no mistake: unless you are the inventor of a completely new...
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Ready to Start Your Own Business? Gut-Check Time

Any entrepreneur who expects to achieve success with a new startup had better be prepared to do a little self-evaluation before he or she begins. Every new business’ foundation is only as strong as its founder, so you have to be sure that you and everyone in your life...
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We All Can Use a Helping Hand Sometime

As we continue to strive for a better life, at times in frustration and a feeling of helplessness, let us agree on one simple truth: where you are right now matters far less than where you are going from here. There is little that can be done to regain missed...
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How Do You Go About Starting A Great Company?

Ideally, your goal is to create the type of company that is almost impossible for your competitors to fully replicate. The thing is, though, that you cannot do that all by yourself. However, it all has to start with you, but at some point you will have to begin to...
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Itching to start your company? It pays to be prepared before you place your bets.

Starting a company is relative easy but the odds of succeeding and remaining in business for more than 10 years is less than 20%. Alan Yong, the author of “Improve Your Odds – The Four Pillars of Business Success”, strongly urges entrepreneurs to be well-prepared and...
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CEO CFO Magazine Interview with Alan Yong, Co-Founder & CEO DNotes Global Inc.

DNotes Global, Inc. is focused on Bringing DNotes Digital Currency Mainstream with a Platform and Ecosystem that will give it Intrinsic Value just as Cash   Alan Yong Chief Executive Officer   DNotes Global, Inc.   Interview conducted by:...
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Where You Are Right Now Matters Far Less Than Where You Are Going From Here

Destination: Success Why Where You Are Now Matters Less Than Where You’re Going In our common quest for a better life, we all experience times of frustration and feelings of helplessness. Those things are almost unavoidable. Still, we can all agree that certain things...
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Tech Revolutions: Cryptocurrency vs. Personal Computers – Interview with Alan Yong

Like many technological advances before it, cryptocurrency has spawned a rapidly developing industry. In this highly competitive field it is important to have every advantage you can get. Anyone can put together a team of individuals and give themselves impressive...
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Alan Yong Featured in Wedding Planner Magazine

Alan Yong featured in the “Your Author Questions Answered” from Wedding Planner Magazine ( Jan/Feb 2017 Edition. "My one book I recently read was Improve Your Odds: The Four Pillars of Business Success. This book starts with you, as the...
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Interview with Eric Dye from Entrepreneur Podcast Network   Alan Yong, serial entrepreneur and author of Improve Your Odds – The Four Pillars of Business Success joins Enterprise Radio. Listen to interview with host Eric Dye &...
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Interview with Eric Dye from Entrepreneur Podcast Network

Listen to interview with host Eric Dye & guest Alan Yong discuss the following:

  • Tell us about yourself and some of the things you are most passionate about.
  • What are some of your most exciting business ventures you have been involved?
  • What do you see as some of the most significant business opportunities available today?
  • What advice would you give to someone just getting started in business?
  • What would you say is or has been your greatest challenge as an entrepreneur?

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Interview with Cindy Rodriguez from The Fiere Entrepreneur

Listen to interview with host Cindy Rodriguez & guest Alan Yong discuss the following:

Alan Yong became an entrepreneur immediately after graduating from college. In this episode, we talk about how he landed contracts worth over half a billion dollars, lost it all, and a few years later got back into entrepreneurship again.

He also shares invaluable business information from his 40 years of experience as an entrepreneur.

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Featured in Your Author Questions Answered from Wedding Planner Magazine

Alan Yong was featured in the “Your Author Questions Answered” from Wedding Planner Magazine Jan/Feb 2017 Edition:

“My one book I recently read was Improve Your Odds: The Four Pillars of Business Success. This book starts with you, as the business owner, understanding why you are doing what you are doing, helps you to take risks that other business owners in your field have not taken so you are not a follower but a leader. I learned a lot about myself and what I desire for my business. …This book encouraged me to go beyond the natural, go beyond where I am today, and strive for better. Read More Here

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Membership at The Four Pillars of Business Success member site gives you exclusive access to information and materials that expand on the concept of the book. It will also provide you with access to Alan and his team and tools designed to help your business grow quickly. For the first year, while we continue to fill the site with useful guides and information, it will only cost $1 to join. After the first year, membership will cost $10 per month.

Following in the footsteps of my siblings, I started my own construction business right after I graduated from high school. Being a greenhorn, Lady Luck must have smiled on me, as I won a contract to construct a large reservoir to supply water for a city and ended up making my first million. Unfortunately, that led me to think that being successful in business would always be that easy. It wasn’t. For the next fifteen years, I struggled with larger and larger projects with as many as 200 employees; getting a little better after each lesson learned.

Trial and error is a very expensive process in business. Though I am doing well now, this book could have been of immense help to me earlier in life. It took me years to realize that great ideas, passion, hard work, and connections are not enough to succeed in business. The Four Pillars of Business Success is the most comprehensive and inspirational entrepreneur book ever published, and one that could have helped me avoid all the pitfalls and unnecessary mistakes that cost me so much time, money, and stress. This is a must-read book for any up and coming entrepreneur, and one that you’ll come to rely on in your own business endeavors.

Alex Yong

Packed with winning strategies drawn from Alan’s real life business practices, and his genuine passion to help people hone their entrepreneurial skills,The Four Pillars of Business Success offers new insight for everyone from the solo entrepreneur to the business owner whose company has hundreds of employees. Even if you only pick up a few of the core concepts from the book. you will vastly improve your business and increase your odds of long-term success.

Joe Hauenstein

Reading the Four Pillars of Business Success is an incredible opportunity for business owners to discover what it takes to be a global leader in their field. It also provides employees with valuable insight into developing leadership qualities and skills that are highly valued by successful employers.

Chase Green

In this book, Alan Yong reminds us that building a business that can survive the test of time requires more than just great marketing and an ability to keep up with new technologies. His holistic, systems-based approach to business design and management can help any new business owner establish the solid foundation needed to thrive and prosper in an ever-changing marketplace.

Ken Chase

At its core, this book provides a road map to success for any aspiring Entrepreneur. If I took the time to read and implement the ideas presented in this book, I would probably be able to retire today. It is written in a clear no-nonsense format that provides direction in a way that is applicable to any type of business. There would be far fewer failures if more small business start-ups read and understood this book. I cannot recommend it highly enough. My combination of business ventures would have benefited at just about every level. My business incorporated retail, wholesale and service departments, and each would have fared much better had I incorporated the ideas found in this text. Just to be clear, my businesses were not failing, but they were not living up to their real potential.

Ashley Eldridge