Ideally, your goal is to create the type of company that is almost impossible for your competitors to fully replicate. The thing is, though, that you cannot do that all by yourself. However, it all has to start with you, but at some point you will have to begin to rely on a team to help you achieve your vision. Ultimately, that team will end up being one of the most important factors in determining just how successful your new enterprise will be.
While it is clearly important for any team to strive for the ultimate success of a business venture, there are far too many instances where even the best team fails to follow through on the company’s vision. Entrepreneurs routinely start out with great visions and expectations and then find that everything seems to unravel on them within just a few short years, if not earlier.
The question is why? Why do even the most visionary entrepreneurs often find their best and brightest ideas failing to gain traction in the marketplace? In some unfortunate cases, successful and established companies took a sudden turn for the worst, and failed. Why do so many businesses fail so early? More importantly, what steps can you take now to ensure that you’re not just another one of those statistics? This book’s purpose is to answer that question and many more, while helping you develop a new way of approaching your own quest for business success.
If there is one fact that is crystal clear, it is that your vision will be central to everything you do from this point forward. To succeed, you must start with a clear and coherent vision for your business, and you must be passionate about it. That vision, however, is not your mission. It is instead the ultimate goal that guides the strategic decision-making that you employ to reach your objectives.
Do you have that vision yet? It’s fine if you don’t yet have that perfect clarity, as long as you know that you’re not fully there. Problems occur when people think that they have a vision, but later find out that they began without any real sense of the bigger picture. Too often, they discover much too late that what they had were short-term objectives and a sense of a mission, but no overriding vision to help them get to where they needed to be to achieve their ultimate goals. In other words, many entrepreneurs simply start out focusing on the wrong elements of the success equation, and then end up wondering why their plans fail.
Start with your vision, and that will provide the destination that you are ultimately trying to reach. From there, you work on establishing initial objectives and goals that you want to achieve. Then you develop the winning strategies that can offer you the best opportunity to reach those goals. Subsequently, you learn to master the art of flawless execution of your winning strategies. Notice, if you will that none of the team members we mentioned earlier are even a consideration at this point in the process. There’s a good reason for that: you have to create the vision, mission, and short-term goals for your company before you even think about recruiting help. Those elements have to be firmly in your mind – or better yet, documented so that you have something to which you hold yourself accountable before you ever make that first critical hire.
Only when you are done establishing your vision, mission, goals, and strategies can you actually begin to build a team. At that point, you have to find the type of competent people you believe to be most likely to buy into your business philosophy and mindset. You need people who are capable of being inspired by your exceptional leadership style and strategic vision, as that is the only way to ensure that they are in turn capable of helping you to create the type of business culture that your enterprise needs for success. That culture should motivate everyone in the company to consistently deliver their highest level of commitment and performance, and thereby contribute to the efforts to reach your business goals. Once you reach that point, you will have created a system that basically channels the mindset of its leader even when your attention is elsewhere. You will have designed a system for effectively cloning yourself.
The key, though, is to ensure that the “you” that you’re cloning is the best “you” it can be! This book is designed to help you find that best part of you, so that you can begin to build a team with the type of unified vision and purpose needed to achieve true success.