As we continue to strive for a better life, at times in frustration and a feeling of helplessness, let us agree on one simple truth: where you are right now matters far less than where you are going from here. There is little that can be done to regain missed opportunities or retroactively correct the mistakes made in the past.

However, with an awareness of our shortcomings, willingness, and commitment to change, we can learn from history and the mistakes of the past. We can also gain deep knowledge and wisdom from others who have gone down the same path and beyond. This book honors those who have already achieved everything that they desire in life and in business, but is specifically written for those whose aspirations remain just beyond their grasp.

I do not believe that long term business success is an accident or the result of good fortune. If you have already achieved great success, then you and your employees must have done many things right. I deeply respect you for your accomplishment.

However, for those who have yet to achieve their objectives, including anyone whose business still has room for dramatic improvement, this book should prove thoughtful, insightful, and helpful.

This is a book written specifically for startups, small business owners and their management teams (companies ranging in size from new startups to 500 employees), and can provide them with the help and guidance they need to gain the success for which they strive. If that sounds like you – if you’re passionate about what you are doing and desire nothing more than to obtain the type of business mastery that will help you be the true architect of your company’s success, then read on.

Furthermore, since employees are one of the key pillars of business success, this book is also written with them in mind. They will find helpful information, meaningful insights, and inspiration; all of which can help them to become better employees with a deeper understanding and appreciation of what it will take for the business to succeed. As a result, they will have ample opportunities to contribute to the success of the business, thereby, making it easier for them to align themselves with the company’s missions, goals, and objectives. Ultimately, this will help employees enjoy greater success in their career.

Additionally, I have made a persuasive case to replace the much disliked traditional “Employee Performance Review” with “Mutual Goals Review” that is significantly more rewarding and collaborative in promoting employees’ career advancement than the subjective grading of employee weaknesses. It serves the mutual interest of both the company and the employees with a unified purpose of fulfilling the company’s goals, missions, and the ultimate vision.

I want you to take a moment and envision yourself either designing or redesigning your company. As you do so, imagine that you are creating a complete and functioning system with a multitude of subsystems and component parts. Now imagine that this system you’re creating is somehow disordered to the point where some of those components are not working properly, causing those subsystems to fail to work in harmony with one another. Sounds like a disaster waiting to happen, doesn’t it? Unfortunately, that lack of harmony and disordered component parts is a common feature of many new business enterprises. All too often, even the most energetic entrepreneurs fail to give enough attention to the finer details of the company’s design before they launch their business ventures.

In order for that imagined system to operate as it should every component has to work as designed, in unison with every other component, each fulfilling its essential role within the various subsystems that make up the whole of your operation. They must be unified in purpose, efficient, and capable of performing at optimal levels on a consistent basis. When you have a company that can achieve those standards, then you have a company that can achieve almost any goal.